Compare Pipedrive and Zoho CRM 
At a Glance
Market Segments
Small-Business (72.6% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
$24.00 1 Seats Per Month
Free
Pipedrive
Star Rating
(2,981)4.3 out of 5
Market Segments
Small-Business (72.6% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansZoho CRM
Star Rating
(2,896)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in ease of use, with many users highlighting its intuitive interface and powerful sales automation tools. One user mentioned, "It's like having an assistant, telling me what to do every day," which reflects the software's ability to streamline daily tasks effectively.
- Users say that Zoho CRM offers impressive customizability and extensive automation capabilities, making it a great choice for businesses looking for tailored solutions. Recent feedback noted, "IT has been helpful in using it for data and email customization and easy to use," showcasing its adaptability to various workflows.
- According to verified reviews, Pipedrive's integration capabilities are a standout feature, with users appreciating how easily it connects with other tools. One reviewer stated, "Excellent Integration," which is crucial for teams that rely on multiple platforms for their operations.
- Reviewers mention that Zoho CRM provides a solid central hub for activity management, allowing users to keep track of their tasks and communications effectively. A user remarked, "A great central hub for all my activity," indicating its strength in organizing workflows.
- G2 reviewers highlight that Pipedrive is particularly beneficial for fast-moving teams, thanks to its strong mobile apps and user-friendly design. Users noted, "Great for Fast Moving Teams," which suggests it can keep pace with dynamic business environments.
- Users report that while Zoho CRM has a competitive pricing structure, Pipedrive's entry-level cost is a consideration for smaller businesses. Zoho's free tier is appealing, but Pipedrive's features justify its $24.00 starting price for those needing robust sales tools.
Pricing
Entry-Level Pricing
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Pipedrive
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.5
2,583
8.4
2,460
Ease of Use
8.9
2,620
8.3
2,479
Ease of Setup
8.7
1,627
8.0
1,250
Ease of Admin
8.6
1,021
8.0
1,019
Quality of Support
8.4
2,208
7.6
2,253
Has the product been a good partner in doing business?
8.7
989
8.0
995
Product Direction (% positive)
8.8
2,544
8.0
2,395
Features by Category
Sales Force Automation
8.5
2041
|
Verified
8.5
1647
|
Verified
Feature Not Available
8.3
876
|
Verified
8.9
2104
|
Verified
8.2
1566
|
Verified
8.6
2096
|
Verified
8.2
1632
|
Verified
7.7
1614
|
Verified
7.8
1186
|
Verified
8.4
1120
|
Verified
8.4
671
|
Verified
7.7
1615
|
Verified
7.9
1217
|
Verified
7.7
1569
8.0
1209
|
Verified
7.8
1674
8.2
1323
|
Verified
Marketing Automation
7.5
1513
|
Verified
8.0
1343
|
Verified
7.5
1492
|
Verified
7.9
1304
|
Verified
8.5
1849
|
Verified
8.4
1538
|
Verified
7.5
1448
|
Verified
7.9
1126
|
Verified
Customer Support
7.9
1008
8.0
1201
|
Verified
7.8
988
7.9
1204
|
Verified
8.0
1019
7.9
1236
|
Verified
7.5
1476
7.8
1068
|
Verified
7.7
961
8.0
1113
|
Verified
Reporting & Analytics
8.0
1872
|
Verified
8.2
1510
|
Verified
8.3
1959
|
Verified
8.2
1559
|
Verified
7.9
1720
|
Verified
8.1
1055
|
Verified
Mobile & Social
7.6
1424
|
Verified
8.1
1082
|
Verified
7.4
1376
|
Verified
8.0
1091
|
Verified
7.9
1590
|
Verified
8.0
1201
|
Verified
Platform
8.2
1343
|
Verified
8.1
865
|
Verified
8.3
1335
8.1
838
|
Verified
8.4
1358
|
Verified
8.4
857
|
Verified
8.2
1169
|
Verified
8.1
647
|
Verified
7.3
1059
|
Verified
7.8
547
|
Verified
7.8
1171
8.1
718
|
Verified
8.7
1325
|
Verified
8.4
845
|
Verified
7.8
1125
8.1
661
|
Verified
Integration
8.1
1228
|
Verified
8.3
651
|
Verified
8.0
1163
|
Verified
8.1
640
|
Verified
7.9
1094
|
Verified
8.0
600
|
Verified
Generative AI
Feature Not Available
8.2
180
Agentic AI - CRM
7.3
169
8.0
65
7.6
172
8.3
63
7.5
170
8.1
66
7.3
169
8.0
65
7.3
169
8.3
64
7.3
169
8.3
64
7.6
172
8.3
64
Email Marketing
8.2
210
Not enough data
8.2
211
Not enough data
7.8
205
Not enough data
8.2
209
Not enough data
8.3
211
Not enough data
8.2
206
Not enough data
7.9
205
Not enough data
8.2
203
Not enough data
7.5
197
Not enough data
Reporting & Analytics
7.5
192
Not enough data
8.2
205
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
7.0
25
Not enough data
6.9
25
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.5
25
Not enough data
Integration
8.2
226
Not enough data
7.8
223
Not enough data
7.9
220
Not enough data
8.2
220
Not enough data
7.2
213
Not enough data
7.3
210
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
161
Not enough data
8.8
157
Not enough data
8.3
146
Not enough data
8.2
142
Not enough data
8.9
155
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.6
143
Not enough data
8.2
139
Not enough data
7.9
121
AI and Automation
Not enough data
8.3
147
Not enough data
8.5
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Customization
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Not enough data
Additional Functionality
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
7.2
66
7.9
21
7.3
65
8.1
20
7.4
64
7.9
21
Incentives
6.9
391
8.2
154
|
Verified
7.4
400
8.4
161
|
Verified
Feature Not Available
8.0
153
|
Verified
7.1
395
8.4
162
|
Verified
Personalization
7.7
414
8.5
178
|
Verified
7.9
408
8.6
179
|
Verified
8.3
428
8.6
185
|
Verified
8.0
411
8.4
172
|
Verified
Administrative
7.8
408
8.5
170
|
Verified
7.7
401
8.5
174
|
Verified
7.5
387
8.4
162
Agentic AI - Email Tracking
7.7
56
7.7
30
7.8
57
7.5
29
7.7
57
7.6
30
7.5
55
7.0
29
7.6
56
7.0
30
7.8
56
7.4
30
8.1
55
7.6
29
Analytics
8.0
255
8.3
139
8.2
256
8.3
144
8.1
249
8.4
145
Customizations
8.2
267
8.7
149
8.3
256
8.8
146
8.3
269
8.8
147
7.9
257
8.7
143
8.3
258
8.6
148
Generative AI
Feature Not Available
7.6
59
Agentic AI - Sales Analytics
7.3
57
7.5
29
7.4
58
7.5
29
7.4
58
7.1
29
7.3
58
7.4
29
7.3
57
7.5
29
Data Sourcing
7.8
425
8.3
145
8.0
431
8.4
149
7.9
426
8.3
142
8.4
435
8.6
156
8.0
420
8.5
147
Predictive Analytics
7.7
422
8.5
147
7.8
424
8.3
139
7.4
407
8.0
124
7.7
416
8.2
130
Sales Management
8.7
441
8.5
154
7.6
410
8.3
131
8.3
419
8.5
145
8.7
442
8.8
152
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pipedrive and Zoho CRM are categorized as CRM, Sales Analytics, Sales Performance Management, and Email Tracking
Unique Categories
Pipedrive is categorized as Email Marketing and Online Form Builder
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Gamification, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
10.9%
Information Technology and Services
10.1%
Marketing and Advertising
10.0%
Financial Services
4.2%
Real Estate
3.3%
Other
61.5%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Discussions
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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